The K-Pop band BTS (also known as Bangtan Boys) is making big waves in the world of music and even bigger across social media worldwide.
The seven-member South Korean boy band whose name roughly translates to “Bulletproof Boy Scouts” formed in 2013. They really started hitting big in 2016, the year Forbes listed them as the most retweeted artist on Twitter. This year they took home the Billboard Music Award for “Top Social Artist” dethroning Justin Bieber who had won that award consecutively the previous 6 years.
The award was achieved through their fan promotion, which has helped spearhead their chart-topping success. BTS’s single “Not Today” hit the top of the Billboard Twitter Top Tracks chart and took down Harry Styles from the position he previously held.
As to how this band has found mainstream success outside of Korea, Grace Jeong, of K-Pop news site Soompi, said, “The group blends individual artistry, which is what the U.S. audience expects in their music, and the K-pop system, which focuses more on the group sound and teamwork. BTS has something to say, and has a great marketing strategy that doesn’t alienate non-Korean-speaking fans.”