Instagram has evolved from its standard picture hosting platform and has become so integral in breaking news stories and announcements that users are taking what information they share with the world entirely into their own hands.
Serena Williams just further proved this by documenting her pregnancy journey and birth of her and her fiancé Alexis Ohanian’s daughter, Alexis Olympia Ohanian Jr.
The infamous athlete took to her Instagram today to not only debut her newborn daughter, but to post her own Instagram video story that shared with the world exactly what she wanted, and not what some random magazine would have ‘sourced’ from fake friends and family.
This is a trend we have noticed more and more, and really is one of the base foundations that Influencers were built upon in the first place because, more or less, the direct connection with them via social media has killed gossip magazines.
Don’t mistake this for news outlets though, which are still alive and well.
But when it comes to announcements such as weddings, births, deaths and divorces, the power has shifted into the hands of those who are actually experiencing it.
Serena’s baby announcement video is currently trending on YouTube, and we think it’s pretty awesome that it’s her and her fiancé’s own personally uploaded video that’s able to do that.
So whether it be pro athletes, beauty gurus, or the sneaky and deliberate reveal of The @ Pack members announcing their presence on Twitter, there is definitely a trend we are seeing when it comes to breaking news stories, which is that we only know what they want us to know.
Sure, there will always be scandal, there will always be secrets dug up and splayed across the internet without knowledge or consent, but even in those cases, social media has given people the opportunity to clap-back.
Once again, a huge congrats to Serena Williams and Alexis Ohanian! Check out Serena’s full video down below.