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Mariand Castrejon Castañeda, better known online as Yuya, is a beauty vlogger from Mexico. In 2015, Bustle declared her as the highest paid beauty vlogger of that year. Her content revolves around anything beauty, including hair tutorials, room decor, and crazy makeup. She also does fun videos that include food. In 2016, Yuya was one of seven female YouTube creators who joined the United Nations’ Sustainable Development Action Campaign which aims to achieve gender equality.

As of August 2017, the beauty vlogger’s channel is the 21st most subscribed on YouTube, and the top channel operated by a woman. It is also the top non-English self-owned channel and the most subscribed channel from Mexico. Yuya’s channel grows at an average of 60,000 new subscribers per week.

Yuya’s Social Media:

Facebook – 12.9 million likes

Twitter – 9.19 million followers

Instagram – 9.9 million followers

YouTube – 19.2 million subscribers


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