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According To Twitter, Millennials Have Killed Applebee’s

Word on the street is that millennials have just destroyed casual dining, and we kind of agree, but not in the way you might think.


Twitter is currently blaming millennials for putting businesses such as Applebee’s, Buffalo Wild Wings and TGI Friday’s out of commission. While none of the above have actually shut down for good, it’s been clear that their business has been at an all time low, which has forced many different restaurant locations to close down.

The thing is that even if millennials really are to blame for the lack of business, it’s not entirely their fault.

Multiple twitter users are bringing up the fact that many millennials don’t have the finances to ‘casually’ dine out anymore. In fact, most grocery stores are getting more profit from millennials because they are budgeting for weeks at a time, and are more likely to cook themselves food verses going out for just an okay meal.

Aside from the fact that millennials would rather spend their money dining out on a better quality meal than your average restaurant chain, they also utilize food delivery service apps such as Grubhub and Postmates.

Quite frankly, the world is changing and restaurants that don’t utilize delivery services such as these sometimes get left in the dust.

We’re not saying that millennials aren’t still eating cheap meals, because they definitely are. The difference is in the convenience factor verses a meal that will take longer, require a tip, and be of the same or lesser quality.

So what do you guys think? Are millennials really killing casually dining, or are they just evolving from it?

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