Designer and influencer Chiara Ferragni was the only traditional influencer to snag a spot on the fashion website’s 2018 list.
Lyst revealed their Year in Fashion review where they go over the top names, brands, trends, and influencers in fashion for the entire year. While they use the term influencer in the literal sense, their list still contained popular social media celebrity Chiara Ferragni. This isn’t the first time she’s been recognized for her impeccable style and contribution to the fashion industry. She made the Forbes list in 2017 for being the most powerful fashion influencer of the year as well.
The entrepreneur has over 15.5 million followers on Instagram and is well-respected in the fashion industry. She’s been tapped by major brands like Tods and Pantene for various campaigns. But she’s also the face and designer of her own line, the Chiara Ferragni Collection. Being that she’s an authority on all things fashion and style, she launched an additional website, The Blonde Salad. The site allows for viewers to purchase high-end quality clothes and accessories while catching up on the latest fashion news and trends.
But what really earned her a spot on the list was her epic wedding to musician Fedez Leonardo Lucia. She donned three different custom Dior dresses and chronicled the event on her social media. According to Lyst, Chiara singlehandedly caused a 109% increase in searches for Dior after her big day.