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L’Oreal Paris + Snap Spectacles = Cool Branded Content

L’Oreal Paris gave fans an awesome behind the the scenes look at the Golden Globes on Sunday. Of course, one had to be watching the SnapChat during the Globes to get the best experience, but here’s a bit of a look at L’Oreal’s streaming content from the party scene:


Make-up artist Sir John wore the spectacles throughout the evening. This makes L’Oreal one of the first major brands to incorporate the spectacles into branding content.

Kristen Comings, VP of integrated consumer communications at L’Oréal Paris spoke of the use of the spectacles at the Globes:

“At L’Oréal Paris, we are always looking for new and innovative ways to engage our consumers. Snapchat serves as a proven tool to engage audiences.”

We think the content looks pretty engaging. Two snaps up to L’Oreal for doing something a little different.



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