YouTube has recently come under fire for allowed homophobic advertisements on LGBTQ+ content.
The platform has been known for demonetizing videos by queer creators, and this most recent step has rightfully pissed off a lot of people.
Chase Ross, a trans YouTuber from Canada, has been very vocal about the mass demonetization of his videos, and how upsetting it was that when he finally gets to advertise on his channel there are anti-LGBT advertisements playing. He’s not the only YouTuber to deal with this- for a long time, LGBTQ+ creators have been discouraged from creating content on the platform due to perfectly fine videos being demonetized and hidden from suggested videos and searches.
DO NOT LET YOUTUBE GET AWAY WITH THIS.
I uploaded my video TWICE to see if the word “transgender” would trigger the algorithm… and every step of the way was fine UNTIL I added the word Transgender. RIGHT away, the video was demonetized.
Literally. RIGHT. AWAY. pic.twitter.com/mvCucFPyZP
— Chase Ross 🐝 (@ChaseRoss) May 30, 2018
You gave my channel a strike for creating an educational video on how to safely self administer a hormone replacement therapy injection.
Your platform also auto demonetizes videos with the word “transgender” in them.
— Aaron Ansuini🌱 (@AaronLinguini) June 7, 2018
Chase Ross has also performed many experiments to prove that words like “transgender” trigger the algorithm to disable monetization, something that Trevor Moran noticed late last year.
Why is YouTube taking money from these organizations ? https://t.co/aPZCgpqb3v
— Chase Ross 🐝 (@ChaseRoss) May 31, 2018
Elijah Daniel called YouTube out when these advertisements played on his channel. YouTube replied that he could fill out a form to stop the adverts appearing, instead of addressing that these hateful advertisements shouldn’t be on YouTube in the first place as they violate policies against discrimination and hate speech.
how fucking dare you @youtube? you restrict creators beyond belief with what we can have ads on, but dont screen ads like this before going live? and let them run on LGBT channels? for days? during pride month? lmao fuck you. @YTCreators @YTAdvertisers do better. https://t.co/m92nHh5Xaw
— LIL PHAG (@elijahdaniel) June 4, 2018
Hi—you can keep these ads from appearing by setting an ad exclusion for a specific advertiser URL, general ad content categories, or sensitive content categories. Here’s the link: https://t.co/eF5JdYjrNG. We are looking at ways to improve our policies going forward.
— YouTube (@YouTube) June 4, 2018
Obviously, Elijah wasn’t the only person not pleased by YouTube’s response.
Imagine being @YouTube, demonetizing LGBT content, and at the same time allowing anti-gay groups to advertise against the videos that weren’t demonetized. And then, when called out, coming back with this cold, “it’s your fault” response. https://t.co/hSMKVJYAHi
— Nicola Foti (@soundlyawake) June 5, 2018
The point is not that we want the option to have them not shown on our videos, it’s that you are clearly taking money from Anti-LGBT groups for ads while simultaneously punishing LGBT creators on your platform. It looks pretty clear, from where we’re standing, how much you care.
— Stef Sanjati 🍞 (@stefsanjati) June 5, 2018
Reminder that @YouTube is a corporation that doesn’t really, truly care enough about the community to prevent this because it makes them money. Here’s the reality: The right has money on its side. Because of that, they can buy ads that bullies LGBT people on their website. https://t.co/RnS1O0Vk31
— 𝕶𝖆𝖙 𝕭𝖑𝖆𝖖𝖚𝖊 (@kat_blaque) June 5, 2018
The fact that these homophobic ads are playing during Pride Month, which YouTube says they support, has only made creators even more upset. We can think of a million better ways to kick off Pride Month! We love YouTube and we love our LGBTQ+ creators so let’s hope that things get better soon.