Apple Wants More Scripted Content

The Wall Street Journal is reporting today that Apple wants to get into the content business to drive traffic to its music library. The publication is quoted as saying:

“Significant new business in original television shows and movies.”

The content would be available to Apple subscribers. Apple music already offers documentary music-focused content but inside sources are saying the company is in talks with some major Hollywood producers.

The tech giant we have so long associated with music has been down this road a bunch before. Per The Wall Street journal: It held talk with television companies about offering a “skinny bundle” of networks over the internet, but was never able to reach terms. It also approached Time Warner Inc. last year about a possible merger before that company agreed to be acquired by AT&T Inc.

The company recently bought the rights to Carpool Karoke and is also producing the original series Planet of the Apps with Gwyneth Paltrow

The focus on Apple content would not be to compete with big producers like Netflix and Amazon, but again to drive more attention to music and to give them a leg up on Spotify. Apple is aiming to have original productions up regularly by the end of the year. Either way, good news for content producers!


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